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A quarter of Canadians are choosing pets over having children

especially millennials and gen Z

54% of millenials view themselves as "pet parents"

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THERE ARE OVER

13 M

Canadian households own dogs, 7 M of them are in our current target market.
74% OF THESE
reported mental health improvements from pet ownership from a recent study. 95% see their dog as a part of their family.
WE ASKED AND

91%

of our members feel more inclined to shop at a business that identifies themselves as a location that welcomes dogs.

92%

of our members feeling less rushed and spend more time shopping or dining when their dog is by their side and welcomed.
AND

89%

of our members say that not being able to bring their dog prevents them from going out (i.e. shopping, dining, local events, ect.)
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