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A quarter of Canadians are choosing pets over having children
especially millennials and gen Z
54% of millenials view themselves as "pet parents"
THERE ARE OVER
Canadian households own dogs, 7 M of them are in our current target market.
74% OF THESE
reported mental health improvements from pet ownership from a recent study. 95% see their dog as a part of their family.
WE ASKED AND
of our members feel more inclined to shop at a business that identifies themselves as a location that welcomes dogs.
of our members feeling less rushed and spend more time shopping or dining when their dog is by their side and welcomed.
of our members say that not being able to bring their dog prevents them from going out (i.e. shopping, dining, local events, ect.)
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